Blog

Knowledge is power!

What is a Mom-Preneur?

You may have heard this term before. I’m definitely not the first to use it. You know those ladies that are ranting and raving about staying home with there kids? The ones that are likely spamming your social media inbox with the infamous “Buy this from me and help make me wealthy” messages! Those that are constantly posting about how their business has provided them with the ability to stay home with their offspring. We have all seen them! We are all friends with them! We all get annoyed by them…am I right?

But what exactly is a mom-preneur? She is someone that has seen a vision of some sort on how she can stay home and raise her kids while still providing for her family to some extent. She may not be an Instagram model or the most popular kid in school but she has a heart of gold. She may not always be put together or displaying the newest Louis Vuitton bag. You have probably even judge her and said things like “If she’s so wealthy, why can she afford to dye those gray hairs?” or “If she has so much time freedom, why doesn’t she have time to talk to me?”. I can explain all of that.

You see, being a mom-preneur means she typically wears multiple hats. She is likely Sally the maid, Holly the homemaker, the family shrink, husband’s massage therapist, Nancy the nurse, BOSS BABE, mommy (and sometimes daddy too), hair stylist, nail/makeup artist, tutor, personal playmate, teacher, chef, Martha Stewart, business owner and likely team leader. WOW!!! I’m sure there is even more out there. That’s a lot of hats. Can you imagine having time to listen to your friends cry about their boyfriend that just dumped them when you have all of that to take care of as well…lets not forget, your life happens to and you still have bills to pay and relationships to keep alive.

A Healthy Balance

When one person takes on so many roles, as I can attest to, you must find a healthy balance. The first thing to do is prioritize your entire life. If it doesn’t need oxygen, food and water to survive it is not your first priority! If it isn’t going to benefit you in anyway, it isn’t a priority (I know that sounds selfish but trust me on this one you will see why).

My priorities look like this:
GOD!
Kids and Hubby
Dog and Cat
My Businesses
My extended family and close friends
My Home
My Job
My Fitness/Hobbies

See…Living and breathing comes first after that I must bring in money to my household to keep everything else operating smoothly. The reason prioritizing is important; is because without it, you may be giving all your attention and energy to things that don’t really deserve it. Now this is just the way I prioritize, everyone has their own agenda.

The next step is keeping a schedule. Once you have your priorities lined out it’s really easy to schedule them. I know daily I need to devote at least 30 minutes to God, after that its my kids and my hubby. I ensure we have time in the morning to chat, I call my hubby every day during lunch and I set a minimum of 10 minutes of play time with my daughter in the evening and the baby gets his time while I nurse him and play in between diaper changes. The dog and cat get fed every morning…it’s on the schedule. My business gets 3 hours in the morning and 3 hours in the evening with some intermittent times on lunch breaks and the weekend is full force. Then my extended family comes in…this means any event they have, I put it on the schedule and move lower priorities around to accompany them. Notice I said lower priorities…you don’t move a higher priority to accommodate for a lower one. This is why your schedule and list of priorities is important. Keep them side by side. I think you can see the trend here. I won’t walk you through my daily tedious schedule all the way ;-).

Mindset

The most important part of this all is mindset. You can read every book under the sun and listen to every motivational speech on YouTube, but if you don’t have a “VISION” of what your working towards it will never make a difference. The only difference a successful person has from an unsuccessful person is vision. If you cannot dream and formulate goals and ideas about where you’re going you will never get there. The broke man stays broke because his mind is broke. You must fix your way of thinking to achieve your goals. Hell, you must set goals to achieve goals. So many people say, I’m not good at this or that so I won’t be successful. NOPE YOU SURE WON’T! Not with that attitude. You must put your success goggles on that blind your peripherals and focus on the task at hand. Be present in your journey and embrace every struggle on the way up for that is what creates success. Not words, not books, not even speeches but your own obstacles. So long as you understand that you must and will fail on the way up, your spirit cannot be broken.

I have friends that would rather complain about their situation than do something to fix it. I have friends that will say I can’t afford to take advantage of an opportunity like that, I don’t have the time, I don’t have the money! WHAT!?!?! If you cannot afford to take advantage of opportunity you can’t even afford to dream! You cant afford to achieve anything. What are you doing wrong? You better go back to the drawing board and re-evaluate your life because HONEY, YOU ARE DESTINED TO LOSE FOREVER WITH THAT MINDSET!

You see real winners say, “Man, I need to do that…I’m gonna make that happen…I will not let anything stop me….I don’t care who laughs at me….I don’t need you, all I need is my will to win…I’m going to the top with or without you”. Winners don’t make excuses they make moves! And that is why mindset is so important. You can prioritize and schedule but then what? You will never take action without the proper mindset.

Being Human not a Greed Machine

The last part of this system is knowing where you fit into this world. You see, people hate being sold and they especially hate being sold by someone they know closely. If you’re attacking your business with that “blind-hungry” method, you not only will fail tremendously but you will likely ruin some friendships along the way. The particular industry this applies most to is network marketing. People hate being sold and when you go spam your girlfriends’ inboxes with the “Please buy my product and make me wealthy” method, especially ones you haven’t talked to in years, you are gonna piss some folks off. I have done this and learned my lesson the hard way. See, people don’t care how much you know until they know how much you care. Don’t go spamming the world hoping someone will bite. I had that experience in dating and didn’t realize how relate able it was. You know when guys start sending unsolicited pics of their male anatomy. Don’t flatter yourself, you aren’t the only one getting that pic. They are sending it out to about 20 females hoping at least one will be impressed right? Don’t do this with your business. Share what you love with your friends and family and don’t push them to take part in it. What you love may not be their cup of tea but it doesn’t mean that relationship is dead.

I hear people say all the time, “If they aren’t willing to support my business, why should I support theirs?” Guess what, is Walmart supporting your business??? NOPE! But I but you are still shopping there! Lose that mentality and be human. View your business and all other small businesses out there as a Walmart. No thank you I don’t want your bananas I like the ones and Kroger better…or yeah sure I’ll try your bananas they are a little bit cheaper. Why not. It should never be, “Oh you don’t want my bananas? Well screw you then I’m not gonna try your apples!” Keep your business business and your personal personal without confusing the two! 😉

That’s all I have for you. I hope you learned a little about what a mom-prenuer is and I hope if you are an entrepreneur you got some value from this. Subscribe to my email list and I’ll let you know when I have new posts.

To learn more about the business services and marketing services we provide check out our website Mind Yo Business, Inc.

Followers and likes only get you so far.

Why is it that so many people believe you have to have millions of followers and thousands of likes on ever post just to build your business successfully? Network marketers are notorious for falling victim to today’s newest marketing tactic. You have probably heard the term “Attraction Marketing” or “Social Marketing”. I hate to be the bearer of bad news but you don’t need to waste your time with these tactics to be successful.

Whether you are a network marketer or a traditional business owner, LISTEN UP! Stop wasting valuable time you could be using to monetize your day and really work on your business, doing meaningless things on social media. We as a society have been taught to believe that “All Out Massive Action” is a necessary step in #winning at this entrepreneur game. It’s not! It’s a lie! “Now now now…back up Alle! Slow down! You’re talking crazy right now! Tons of folks are doing it on social media and they are killing it! So it has to be possible right?”

Instagram Isn’t All Bad/Neither is Facebook!

Lets back up a bit. I don’t hate social media. I actually really enjoy using it to connect to people and I’m so thankful they have provided us this tool that works great for marketing FOR FREE! So I cannot sit and complain about algorithms or rules and regulations and community standards. Although, let’s face it. It does piss me off that Facebook won’t allow me to use my www.mindyobusiness.com website on my Facebook business page or even on my IG (Facebook owns IG). But I find workarounds like typing it out “w-w-w dot…” you get the point.

Even though I don’t think Facebook and IG are innately bad, I do caution you in using it as your only means of marketing. There are tons of folks out there building successful brands and businesses through strong email campaigns, word of mouth, reviews and even person to person networking or networking events. You don’t have to develop a stiff neck from being on a phone or computer all day long to succeed. My lawn care guy runs his own business and he kills it! Not on social media. He literally went to as many homes and possible and introduced himself. He goes to the HOA meetings and offers his services when folks complain about the notices they received for their grass being too high. He does such a great job that everyone always suggest his business first to neighborhood newbies! He has less than 300 friends on FB and doesn’t even know how to use IG or twitter! Yet he is making bank.

Followers Don’t Equate to Customers

I have thousands of followers on all platforms including YouTube. Although so few of them actually are paying customers to my businesses. it’s so important to know that just because folks are following or liking your pictures and your posts doesn’t mean they are ever going to buy anything from you. They may just think you’re attractive, or funny, or they want to still your posts and use them as their own original content, or maybe they are following you because they want you to buy something from them. Who knows? And who cares?

It is important to identify a target audience and focus most of your time and energy on them and on your paying customers. Don’t keep chasing customers that aren’t interested. You can utilize analysis tools on all social media platforms to see what type of people are liking and following you. What posts are getting the most attraction and what exactly is drawing the attraction? See my photos below. I posted two totally different things. One was for my target audience and it got lower interactions and the other was just random engagement and it blew up. But I assure you the smaller number of folks interacting with my “targeted post” are the ones I’m going to focus my time and energy on…they are the ones that are more likely to support my business.

Take Away

All in all, social media is a wonderful tool you can utilize for free to market your brand or business; however, they have strict rules and algorithms that you have to take time to understand in order to be truly successful. Gone are the days of the social media sensations that hit it big because going viral doesn’t really mean you’re making money. Focus your time on your target audience and your paying customers and for Pete’s Sake! Get out there and open your mouth and do some good ole fashioned peer to peer networking. It will feel good to move away from the screen a few times a week…or more.

Go to our website at MindYoBusiness.com and check out the rest of our content and even free webinars and master classes on more subject matters in this area.

How to create a Facebook Business Page – 2020

Why Your Business Needs a Facebook Page

It’s 2020 and almost everyone has a social media account of some sort. Facebook is the most widely used social media platform around the world. This is the number one reason it’s imperative to have a Facebook page for your business! It helps assist people in finding you as you can create your user name or your @ handle to be consistent across all social media platforms. I will walk you through how to create your Facebook page and edit your user name in this blog post. I also want to add that if you are not utilizing Instagram and Twitter, you need to get one! Be sure to keep your handle consistent across all of your social media platforms. This will help your customers and audience to find you easily.

How to Create a FB Page on Your IPhone

I have attached some screen shots that will make this really simple. If you’re doing this on your desktop or lap top computer keep scrolling down…it’s the next section.

First click the little three lines at the bottom of your screen in your Facebook app.

NOTE: You may have to scroll to the left or right a bit to find the “Create” button.

Be sure to read the notes a litter further down on setting up your Facebook Page!

How to Create a FB Page on Your Desktop Computer

First click “Create” at the top right of your screen after you have logged into your FB account.

Then it will give you two options. Select the one for “Community of Public Figure” if you are a network marketer (this is because you do not actually own the company and you cannot represent yourself as such…so you will be branding yourself or your movement). If you own your business out right you would select the “Business or Brand” option which is equipped with and online store option and many other cool features to fit your needs.

Important Notes

After you have created your page be sure to fill in as much information about it as possible. It’s okay if you don’t have everything right away. You can go back and add it later as needed. Fill in the “General Info” and the “Page Info”. This tells your audience what your brand is about and what services you offer as well as your working hours so that they know when to find you. If you have a set posting schedule, share that here as well so they know when to catch you online.

Username

Depending on whether or not your on your phone or your desktop you will be able to edit your username in different areas. I find it easier on the desk top when you click “About” it’s right there on the page in front of your face! You can’t miss it. This is where you would put your username that you want to use across all of your other social media platforms. For instance I used @therealallerene because that is also my IG and Twitter handle.

I recommend keeping it simple and not putting hyphens or dashes or dots anywhere in the name. This makes it really simple for your audience to type it in anywhere. Notice mine above. Your desired name may be taken so before you chose it on one platform…make sure it’s available everywhere else.

One Last Tip!

In this photo I have included a pic of my bio. This is what people see when they first visit your profile and yet another way to drive traffic to your page and your business. You can see I kept my bio really simple and put the things that I’m about and then my @therealallerene . Also notice I have put that I’m the CEO and Founder of Mind Yo Business. When you do this it hyperlinks to your profile so a new friend will go, “Hmmmm what is that?” and click the link. It takes them directly to the page where they can peruse around and check out the business. If they like it, they may follow the page! Win win for everyone and you did no leg work for that.

You can also attach your Facebook page to an exclusive FB group for your customers and audience to join. We will dive into the Facebook Group set up in a later post.

That is All!

You have everything you need to start your FB Page! Get to work and be sure to download the Facebook Page Manager app as well. It’s easier to see stats on your page and boost posts when you’re ready to do that! Hope you found some value in this content! Until next time!

For more tips and tricks and a list of our services, visit our website Mind Yo Business, Inc.

How and why to create a Facebook group in 2020.

Why Your Business Needs a Facebook Group

It’s 2020 and almost everyone has a social media account of some sort. Facebook is the most widely used social media platform around the world. Facebook is a fantastic place to market your business. That being said, there are two great tools FB offers in order to market your business and narrow down your target market. These tools are Facebook Pages and Facebook Groups. I already explained how to create a Facebook page in a previous post. You can find that here Creating a Facebook Page – 2020

So why do you need a page a group? That’s a great question! The two are quite different. Think of them as a small lead funnel if you will. We know when it comes to marketing anything, multiple exposures are what lead to the sale. The issue with just pushing ads, however, is that sale is final. Usually, after a customer makes a sale they don’t return. You can’t consistently count on them to continue to purchase from you. Now, if you have a great retention rate that’s great but a FB group can increase that even more.

Facebook groups are more exclusive. Your customers and audience feel like they are a part of a community when they are added to the club. This is also a great place to share directly from your page so more people see it. The way FB algorithms work can be tricky. They have mastered not giving away free marketing space. So if your copying and sharing links and your posts are getting a lot of traction, don’t get too comfortable! It’s only a matter of time before the algorithm tracks you down and starts hiding your posts from your audience. Don’t fret! There are a few workarounds but we are only going to discuss one today and that is the FB group!

How to Create a FB Group on Your IPhone

I have attached some screen shots that will make this really simple. If you’re doing this on your desktop or lap top computer keep scrolling down…it’s the next section.

First click the little three lines at the bottom of your screen in your Facebook app.

NOTE: You may have to scroll to the left or right a bit to find the “Create” button.

Be sure to read the notes a litter further down on setting up your Facebook Page!

How to Create a FB Page on Your Desktop Computer

First click “Create” at the top right of your screen after you have logged into your FB account.

NOTE: If you’re a network marketer, keep in mind some companies do not allow you to set your group to “public”. Check with your upline to verify this is okay. If you have guidelines saying you cannot have a product group until certain requirements are met that is okay focus on creating your group for your team members and just leave it at that until said requirements are met.

Important Notes

After you have created your group be sure to fill in as much information about it as possible. It’s okay if you don’t have everything right away. You can always go back and add new information as your group grows. Be sure to set your rules if you have any that you want members to follow and set your settings for member approval and posting as needed for your preferences. This is your baby! Don’t be afraid to take charge.

Start engaging with your group immediately. Don’t invite them and let them fall asleep. It’s also a good idea to link your Facebook Page (not your profile) to your group. This way you can share posts directly from the business page to the group to include any promotions or contests you may have coming up.

Post meaningful content relevant to your brand. DO NOT SHARE SOMEONE ELSE’S CONTENT! If you like the pic, save it to your computer or phone and share it yourself. Otherwise, you’re driving traffic to someone else or some other brand.

Go live in your group and engage with your group audience this way. Everyone in the group will get a notification and invite to your live always.

This is a great place to build a Community! Give stuff away free! If you’re a blogger, give away free advice and tips on your blog. If you sell something, create an announcement to sign up for free samples. Encourage people to invite to your page or your group by hosting a contest where the most invites tagged in a post wins a free prize! Make it fun and engaging!

Facebook groups are also a fun place to post behind the scenes videos and photos exclusive to the group! This makes your audience feel special and privy to information others are not!

That is All!

You have everything you need to start your FB Group! Get to work! If you’re running a product/service group…invite everyone you know and invite frequently. We recommend inviting newbies at least once a week. Feel free to share the group in a message as it’s more personal than just hitting the invite button…however, both work just as well! I hope you found some value in this content! Until next time!

For more tips and tricks and a list of our services, visit our website Mind Yo Business, Inc.

Be sure to subscribe to our email list below to stay in the loop on new content and courses.