What is Email Marketing?

Email marketing is the use of email to promote a company’s products and services or to connect with the customers.  When it’s done well, email marketing is an effective sales driver.   When it’s done wrong, email marketing can come across as spam that annoys customers.  The best marketing emails are optimized for mobile devices; respect …

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What is SEO in Marketing and why does your business need it?

SEO (Search Engine Optimization), is the process of optimizing your website to get more organic traffic. SEO marketing directs changes that make it more attractive to a search engine.  SEO helps to optimize the website to gain unpaid or organic traffic on the Search Engine Result Page (SERP). Why does SEO marketing matter? Search engines want …

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Maximizing Your IG Stories

How Do IG Stories Work? We can all remember the news story about Facebook trying to buy out Snapchat right? Remember when Facebook offered millions of dollars and Snapchat declined the offer? Big fail! Later that same year Facebook bought Instagram and implemented Facebook and Instagram stories on both platforms. Even worse for Snapchat, they …

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