Building your company in a digital age

Building Your Company Brand in the Digital Age: Why Businesses Turn to Digital Marketing Experts

In today’s fast-paced and highly competitive business landscape, building a strong brand presence is crucial for success. With the majority of consumers turning to the internet to discover, research, and engage with brands, businesses need to adapt their marketing strategies to thrive in the digital age. This is where digital marketing experts come into play, …

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What is Email Marketing?

Email marketing is the use of email to promote a company’s products and services or to connect with the customers.  When it’s done well, email marketing is an effective sales driver.   When it’s done wrong, email marketing can come across as spam that annoys customers.  The best marketing emails are optimized for mobile devices; respect …

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What is SEO in Marketing and why does your business need it?

SEO (Search Engine Optimization), is the process of optimizing your website to get more organic traffic. SEO marketing directs changes that make it more attractive to a search engine.  SEO helps to optimize the website to gain unpaid or organic traffic on the Search Engine Result Page (SERP). Why does SEO marketing matter? Search engines want …

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Maximizing Your IG Stories

Navigating Instagram can be something that feels as if you need an entire college course to digest. There are hashtags, stories, IGTV, live videos, influencers, geo-tagging, alt image text, and so much more! Where to even begin? Stories of course! Most businesses simply are not using this very simple feature on IG to maximize their …

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