In today’s fast-paced and highly competitive business landscape, building a strong brand presence is crucial for success. With the majority of consumers turning to the internet to discover, research, and engage with brands, businesses need to adapt their marketing strategies to thrive in the digital age. This is where digital marketing experts come into play, …
Read MoreWith a few small tweaks to your Twitter strategy, you can be well on your way to gaining loyal followers who will actively engage with your content. Twitter has been an influential social networking for a long time now, but there are still marketers who don’t quite understand its power or how to use it. …
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Read MoreOne of the first steps to figuring out your marketing budget is to establish your total revenue. Talk to your CFO, financial department, or accountant and figure out your gross revenue or estimated revenue. What is Gross Revenue, it is revenue received before any deductions or allowances, as for rent, cost of goods sold, taxes, …
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Read MoreEmail marketing is the use of email to promote a company’s products and services or to connect with the customers. When it’s done well, email marketing is an effective sales driver. When it’s done wrong, email marketing can come across as spam that annoys customers. The best marketing emails are optimized for mobile devices; respect …
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Read MoreSEO (Search Engine Optimization), is the process of optimizing your website to get more organic traffic. SEO marketing directs changes that make it more attractive to a search engine. SEO helps to optimize the website to gain unpaid or organic traffic on the Search Engine Result Page (SERP). Why does SEO marketing matter? Search engines want …
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Read MoreIt’s the most wonderful time of the year! I know that’s generally a Christmas-time sentiment, but the November holiday season is just as fun and magical and inspiring. It’s still early in November, but Thanksgiving will be here before we know it, and Christmas won’t be too far behind it. The holiday season just goes by …
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Read MoreNavigating Instagram can be something that feels as if you need an entire college course to digest. There are hashtags, stories, IGTV, live videos, influencers, geo-tagging, alt image text, and so much more! Where to even begin? Stories of course! Most businesses simply are not using this very simple feature on IG to maximize their …
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Read MoreI got a call from a potential client last week talking about these YouTuber’s that are encouraging people to build 1-product ecommerce businesses and they promise overnight success. All they need to do is set up a proven drop-shipped business and run a bunch of PPC ads on social media and Google. This client had …
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