How to Grow Your Business during the Holidays

It’s the most wonderful time of the year! I know that’s generally a Christmas-time sentiment, but the November holiday season is just as fun and magical and inspiring. It’s still early in November, but Thanksgiving will be here before we know it, and Christmas won’t be too far behind it. The holiday season just goes by so fast every year.

As we head towards the end of a tumultuous year, business owners are met with a new challenge: planning for 2021. As we round out 2020 and look towards the New Year, it’s time to consider ways to grow your business, not just keep it above water. Growing your business during these challenging times is tough, but it is possible—and Beyond is here to help you every step of the way. Let’s get ready to dig in and grow your small business in 2021? Read on for three ways to get started.

Get Serious About Your Customers

Your customers are your key to success, that’s a no brainer. But in a time when connecting face to face is harder than ever, how can you keep your customers engaged and loyal? We’ve said it once and we’ll say it again and find new ones, online. Whether that be through your website, social media, email marketing, or another platform, staying top of mind and meeting your customers where they least expect is a simple and often free way to keep your clients engaged. In 2021, small business owners need to think about where they can skip costs, and how they can maximize profits.

Take Your Business Online with an Online Storefront

With the colder months ahead and the potential for more in-person closures, your business simply has to be online. But just because you’ve got your social media and website up, doesn’t mean you’re ready to really grow in 2021. If you don’t have an online storefront, you need one. We know that creating a website and accepting payments online can be costly and complicated, which is why we developed our own online storefront to help get you there faster, at an affordable price.

Prepare for Whatever Might Come

If 2020 has taught small business owners anything, it’s that no matter how well you budget, plan, and prepare, you can never really be sure what will come. As we look to 2021, small business owners should be prepared for business interruptions. 2021 might not be the year for costly renovations or opening new locations, but your business still might need a little help with cash flow. Just because you aren’t opening that second location, doesn’t mean your oven won’t break or other unforeseen difficulties won’t arise.