What is SEO in Marketing and why does your business need it?

SEO (Search Engine Optimization), is the process of optimizing your website to get more organic traffic. SEO marketing directs changes that make it more attractive to a search engine.  SEO helps to optimize the website to gain unpaid or organic traffic on the Search Engine Result Page (SERP).

Why does SEO marketing matter?

Search engines want to provide the best results for users.

That means high-quality, informative listings that fit the user’s search query. By using SEO marketing, you can help your website’s pages appear in relevant and valuable search results. For example, when I type “best burgers in Dallas/Ft Worth, TX” into Google, the results contain the most relevant pages for that search.

If you want to earn one of these top spots, it’s crucial that you have a top-notch SEO campaign.

Including results for top burger in dallas\ft worth texas.

Do you want results only for best burgers in Dallas\FtWorth TX?

As a bonus, SEO helps you earn quality traffic too.

When people visit your site, you want them to be people interested in your products or services. SEO allows you to optimize your website to reach the people looking for your business.

There isn’t any point in driving traffic to your site if it isn’t quality traffic.

If you appeared in searches for Apple products when you sell fresh apples, for example, you wouldn’t drive relevant traffic to your site. By investing in SEO marketing, you’ll guide the right traffic to your website.

SEO marketing also helps you with traffic quantity.

If more people are visiting your site and learning about your business, it sends a positive signal to Google that your website is relevant to search results related to different pages on your site.

It will help rank your site higher, which means more people can find and visit your page.

3 parts of SEO marketing that influence your rankings

SEO marketing is an in-depth method that has numerous moving parts. This strategy can be complicated to understand because SEO involves many components.

The three parts of SEO marketing:

On-page SEO

On-page SEO involves any optimizations on your website.

This portion of SEO includes strategies to optimize individual pages on your website.  You implement changes on a page to help it rank better in search results.

Technical SEO

Aside from on-page SEO, there is also technical SEO.

Technical SEO involves the backend of your site and optimizing those components to help your site rank better.

Off-site SEO

Off-site SEO involves any off-page SEO strategies outside of your company’s direct control. This practice helps strengthen your relationship with other sites and builds your online reputation in your industry.

The most common off-site SEO practice is back links.

Back links are links to your site from other sites. These links can improve a search engine’s perception of your website, especially if the back links come from reputable, high-authority websites.

You can attract back links to your site by creating high-quality content.

If other industry authorities see your quality content, they’re more likely to link to it from their website. In most cases, your business will have to conduct outreach to make these sites aware of your content and its value.

While outside your direct control, off-site SEO is a must for improving your site’s ranking.

SEO marketing is a great way to grow your business online. You’ll help your company drive more organic traffic to your site and earn more valuable leads.