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How to create a Facebook Business Page – 2020

Why Your Business Needs a Facebook Page

It’s 2020 and almost everyone has a social media account of some sort. Facebook is the most widely used social media platform around the world. This is the number one reason it’s imperative to have a Facebook page for your business! It helps assist people in finding you as you can create your user name or your @ handle to be consistent across all social media platforms. I will walk you through how to create your Facebook page and edit your user name in this blog post. I also want to add that if you are not utilizing Instagram and Twitter, you need to get one! Be sure to keep your handle consistent across all of your social media platforms. This will help your customers and audience to find you easily.

How to Create a FB Page on Your IPhone

I have attached some screen shots that will make this really simple. If you’re doing this on your desktop or lap top computer keep scrolling down…it’s the next section.

First click the little three lines at the bottom of your screen in your Facebook app.

NOTE: You may have to scroll to the left or right a bit to find the “Create” button.

Be sure to read the notes a litter further down on setting up your Facebook Page!

How to Create a FB Page on Your Desktop Computer

First click “Create” at the top right of your screen after you have logged into your FB account.

Then it will give you two options. Select the one for “Community of Public Figure” if you are a network marketer (this is because you do not actually own the company and you cannot represent yourself as such…so you will be branding yourself or your movement). If you own your business out right you would select the “Business or Brand” option which is equipped with and online store option and many other cool features to fit your needs.

Important Notes

After you have created your page be sure to fill in as much information about it as possible. It’s okay if you don’t have everything right away. You can go back and add it later as needed. Fill in the “General Info” and the “Page Info”. This tells your audience what your brand is about and what services you offer as well as your working hours so that they know when to find you. If you have a set posting schedule, share that here as well so they know when to catch you online.

Username

Depending on whether or not your on your phone or your desktop you will be able to edit your username in different areas. I find it easier on the desk top when you click “About” it’s right there on the page in front of your face! You can’t miss it. This is where you would put your username that you want to use across all of your other social media platforms. For instance I used @therealallerene because that is also my IG and Twitter handle.

I recommend keeping it simple and not putting hyphens or dashes or dots anywhere in the name. This makes it really simple for your audience to type it in anywhere. Notice mine above. Your desired name may be taken so before you chose it on one platform…make sure it’s available everywhere else.

One Last Tip!

In this photo I have included a pic of my bio. This is what people see when they first visit your profile and yet another way to drive traffic to your page and your business. You can see I kept my bio really simple and put the things that I’m about and then my @therealallerene . Also notice I have put that I’m the CEO and Founder of Mind Yo Business. When you do this it hyperlinks to your profile so a new friend will go, “Hmmmm what is that?” and click the link. It takes them directly to the page where they can peruse around and check out the business. If they like it, they may follow the page! Win win for everyone and you did no leg work for that.

You can also attach your Facebook page to an exclusive FB group for your customers and audience to join. We will dive into the Facebook Group set up in a later post.

That is All!

You have everything you need to start your FB Page! Get to work and be sure to download the Facebook Page Manager app as well. It’s easier to see stats on your page and boost posts when you’re ready to do that! Hope you found some value in this content! Until next time!

For more tips and tricks and a list of our services, visit our website Mind Yo Business, Inc.

How and why to create a Facebook group in 2020.

Why Your Business Needs a Facebook Group

It’s 2020 and almost everyone has a social media account of some sort. Facebook is the most widely used social media platform around the world. Facebook is a fantastic place to market your business. That being said, there are two great tools FB offers in order to market your business and narrow down your target market. These tools are Facebook Pages and Facebook Groups. I already explained how to create a Facebook page in a previous post. You can find that here Creating a Facebook Page – 2020

So why do you need a page a group? That’s a great question! The two are quite different. Think of them as a small lead funnel if you will. We know when it comes to marketing anything, multiple exposures are what lead to the sale. The issue with just pushing ads, however, is that sale is final. Usually, after a customer makes a sale they don’t return. You can’t consistently count on them to continue to purchase from you. Now, if you have a great retention rate that’s great but a FB group can increase that even more.

Facebook groups are more exclusive. Your customers and audience feel like they are a part of a community when they are added to the club. This is also a great place to share directly from your page so more people see it. The way FB algorithms work can be tricky. They have mastered not giving away free marketing space. So if your copying and sharing links and your posts are getting a lot of traction, don’t get too comfortable! It’s only a matter of time before the algorithm tracks you down and starts hiding your posts from your audience. Don’t fret! There are a few workarounds but we are only going to discuss one today and that is the FB group!

How to Create a FB Group on Your IPhone

I have attached some screen shots that will make this really simple. If you’re doing this on your desktop or lap top computer keep scrolling down…it’s the next section.

First click the little three lines at the bottom of your screen in your Facebook app.

NOTE: You may have to scroll to the left or right a bit to find the “Create” button.

Be sure to read the notes a litter further down on setting up your Facebook Page!

How to Create a FB Page on Your Desktop Computer

First click “Create” at the top right of your screen after you have logged into your FB account.

NOTE: If you’re a network marketer, keep in mind some companies do not allow you to set your group to “public”. Check with your upline to verify this is okay. If you have guidelines saying you cannot have a product group until certain requirements are met that is okay focus on creating your group for your team members and just leave it at that until said requirements are met.

Important Notes

After you have created your group be sure to fill in as much information about it as possible. It’s okay if you don’t have everything right away. You can always go back and add new information as your group grows. Be sure to set your rules if you have any that you want members to follow and set your settings for member approval and posting as needed for your preferences. This is your baby! Don’t be afraid to take charge.

Start engaging with your group immediately. Don’t invite them and let them fall asleep. It’s also a good idea to link your Facebook Page (not your profile) to your group. This way you can share posts directly from the business page to the group to include any promotions or contests you may have coming up.

Post meaningful content relevant to your brand. DO NOT SHARE SOMEONE ELSE’S CONTENT! If you like the pic, save it to your computer or phone and share it yourself. Otherwise, you’re driving traffic to someone else or some other brand.

Go live in your group and engage with your group audience this way. Everyone in the group will get a notification and invite to your live always.

This is a great place to build a Community! Give stuff away free! If you’re a blogger, give away free advice and tips on your blog. If you sell something, create an announcement to sign up for free samples. Encourage people to invite to your page or your group by hosting a contest where the most invites tagged in a post wins a free prize! Make it fun and engaging!

Facebook groups are also a fun place to post behind the scenes videos and photos exclusive to the group! This makes your audience feel special and privy to information others are not!

That is All!

You have everything you need to start your FB Group! Get to work! If you’re running a product/service group…invite everyone you know and invite frequently. We recommend inviting newbies at least once a week. Feel free to share the group in a message as it’s more personal than just hitting the invite button…however, both work just as well! I hope you found some value in this content! Until next time!

For more tips and tricks and a list of our services, visit our website Mind Yo Business, Inc.

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